Using live web chat software is absolutely vital for any online business. Chat software allows businesses to easily communicate with their customers and provide assistance at any time. Some live web chat software is available, free of charge while others must be purchased.
The software proves to be a worthwhile investment as there are several advantages to using it. The benefits of using live web chat software are mentioned below:
Ability to Multi-Chat
Live web chat allows customer service representatives to easily chat with multiple customers at the same time. This leads to an improvement in efficiency and productivity, allowing the business to reduce its costs. The business does not need to hire as many people to do a task that can be done by one person.
Provide Assistance Immediately
Customer support and assistance can be provided quickly using live web chat. Customers do not need to wait in long call or email queues to get their questions answered. Instead, they can talk to a live web chat representative with the click of a button.
Minimal wait time ensures customer satisfaction, which boosts the company’s reputation as satisfied customers go and tell their friends about the company and its quality of service. This in turn increases the profits generated by the company.
Collect Marketing Information
Most live web chat software allows companies to determine the geographic location of the potential customer, the number of times they have used the service, the keywords used and the pages visited by them. This is vital marketing information. Using this information, an online business can adjust its marketing strategy to better attract the target audience and therefore improve profits.
Installation of live web chat software is very simple. It can be installed on any website with relative ease. Only a few changes in the website coding and programming are required. On average, the installation process takes less than 30 minutes.
Most live web chat software allows businesses to manage their web chat timings. If the website traffic slows down at a particular time, the company can shut the software down to reduce costs and allow the operators to take a little break. The software can be easily turned on when required. Some advanced software has built-in programs that turn the chat application on and off automatically according to the website traffic.